INAMAR Recreational Marine Insurance Announces Sponsorship of Weekly Television Fishing Series on Outdoor Life Network
PHILADELPHIA--(BUSINESS WIRE)--Jan. 26, 2005--As it continues to focus on increasing its brand awareness and market identification as the nation's leader in recreational marine insurance, INAMAR(R), the marine marketing and underwriting division of ACE USA, today announced its sponsorship of the popular television fishing series: Portraits from the Deep. This is the initial venture into television advertising for INAMAR, which currently promotes its products and services through a wide array of print advertising in marine and insurance magazines; sponsorship of various boat shows, conferences and boating tournaments. In addition, INAMAR sponsors the premier international boat shows held annually in South Florida and the USA Water Ski Championship series; as well as cooperative advertising endeavors with its agents in select local and regional publications. 

INAMAR expects its entree into television will result in even greater awareness of the INAMAR brand among the insurance and boating communities. On January 1, 2005, INAMAR began sponsoring Portraits from the Deep, which is broadcast on the Outdoor Life Network (OLN) and has just begun its second season. World-renowned marine wildlife artist, scientist and photographer, Guy Harvey, is the show's creator. This season's 13-part series has already begun airing twice weekly on OLN at the following times:

-- Saturdays at 1:00 p.m. Eastern Time beginning Jan. 1

-- Thursdays at 1:30 p.m. Eastern Time beginning Jan. 5

This series of episodes will repeat again in the second quarter of 2005.

"Our sponsorship of this television show further demonstrates INAMAR's commitment to the recreational marine insurance market and our partner agents," stated Ray Stahl, President of INAMAR Recreational Marine Insurance. "Besides affording greater visibility within the national boating community, the OLN advertising offers as well another opportunity to help educate the boating public about our products. This, in turn, will assist our agents in generating new leads and sales, as boat owners become even more familiar with INAMAR's name and unparalleled 213-year history in the marine insurance industry."

The Outdoor Life Network is now available in more than 60 million homes countrywide and is the leading source for television coverage of outdoor adventure sports and outdoor leisure activities. In its 2004 premier season, Portraits from the Deep drew more than 128,000 households on average during its 13-week run.

INAMAR Recreational Marine Insurance is the exclusive source for the marine insurance products of ACE USA, and one of the world's leading providers of marine insurance. INAMAR offers exceptional all-risk insurance coverage for vessels of all sizes - from the smallest to the largest - throughout the United States. Programs are available to protect the entire spectrum of pleasure yachts and boats and marine businesses, including luxury mega-yachts and sailboats, sport fishing boats, ski boats, personal watercraft, high performance vessels, select charter vessels and yacht clubs, marinas, boat dealers, and more.

To learn more about INAMAR and obtain valuable information on a wide range of safety and loss prevention topics, please visit

INAMAR Recreational Marine insurance is a business unit of ACE Select Markets. Insurance policies issued by INAMAR are underwritten by subsidiary insurance companies of The ACE Group of Companies that are rated A (Excellent) by A.M. Best Company and A+ (Strong) by Standard & Poor's.

ACE Select Markets, a division of ACE USA, focuses on the underwriting and marketing of specialty insurance products targeted towards specific insurance buyers, affinity groups, small businesses and niche industries. Products and services are offered through a network of specialty agents as well as unique distribution channels and partners. Products and services include coverage for recreational boats and yachts, the ACE Disaster Mortgage Protection(SM) Policy, and credit card enhancement programs.

ACE USA is the U.S.-based retail operating division of The ACE Group of Companies, headed by ACE Limited (NYSE:ACE). ACE USA, through its underwriting companies, provides insurance products and services throughout the U.S. Additional information on ACE USA and its products and services can be found at The ACE Group of Companies provides insurance and reinsurance for a diverse group of clients around the world.



ACE INA Communications, Philadelphia
Carla Ferrara, 215-640-4744